The economy in a clothing chain is closely connected with the chain’s ability to survey and manage important areas such as:
– Customers’ demand.
– Flow of items and customers through the shop.
– Adjustment of inventory.
– Planning of manning.
Samsøe & Samsøe not only sells goods in its stores, it also manufactures its own items, sells as a wholesaler, carries other manufacturers’ items, is expanding nationally and internationally, and runs a webshop – and so needs a flexible system that is readily interfaced to its core HQ systems.
Samsøe & Samsøe register their items in DdD retail’s POS solution. This means that they can easily follow what sells where, both as regards styles and sizes. Supplemented with DdD retail’s turnstiles, they know exactly how many visitors come into the shop and how many visitors buy items. With this knowledge they can better administer staffing, and identify if there is a difference between customers and ranges so that they can react accordingly.
Samsøe & Samsøe’s shops are distributed in shopping centers and main shopping streets. Furthermore, Samsøe & Samsøe have their own departments in department stores like Magasin. Data from the POS solution enables them to tailor the range so that it best matches the current customer groups.
The POS solution is also central when Samsøe and Samsøe open new shops. Here the solution creates important and early information about customer preferences and behavior, so that they have time to change and adjust, if necessary.
Data from the POS solution is integrated with several of Samsøe & Samsøe’s other IT systems. This helps ensure that the company can make the right decisions early and on the best basis, and it means a lot to an expanding business. The better operation and the fewer losses, the more the business can go from strength to strength.
“Samsøe and Samsøe is a good example of how you can strengthen your business by taking advantage of the options of the POS solution. You will get a better knowledge of customers and their preferences, and can accordingly exactly comply with the customers’ wishes. With the integration to other central business systems, production and operation are optimized, and you gain all the advantages of your Cross Channel strategy,” says Peder Falck – CEO, DdD retail.