Normann Copenhagen

Normann Copenhagen was looking for a simple, professional POS system and found it with DdD

Normann Copenhagen is a design company with a broad range of products ranging from interiors and furnishings to lighting. In 2002, Normann Copenhagen launched their first product under that name. This proved to be an instant success and over the past 14 years their range has expanded to include some 1,600 items sold to customers in over 80 countries.

Since 2005, Normann Copenhagen have occupied a large flagship store in the Østerbro district of Copenhagen. They needed a new professional POS and back office system which exactly met their requirements for product management and integration with other systems.

Simplicity and professionalism

After due consideration, they chose a complete solution from DdD offering POS and back office tools. Normann Copenhagen looked at a number of systems, all of which failed to entirely meet their expectations. However, having been recommended to speak to DdD, they found the solution they needed for their shop. A major reason behind their choice of DdD was the system’s simplicity.

Morten Toft, CFO at Normann Copenhagen explains: “DdD’s system doesn’t have lots of functions for which we have no use. It is adapted to our industry (textiles, furnishings and interiors) and has precisely those features we need in order to offer customers visiting our shop a professional service.
In addition, the system is able to handle the large number of items we stock. Dividing goods into product groups is a must in our business as we have a wide range of products divided by group, subgroup and supplier for easy access,” continues Morten Toft.

Short project phase

The system’s simplicity is also reflected in the delivery phase. The project phase, from the signing of the contract until the system is handed over, is very short. Software is installed on cash registers at DdD prior to delivery. Thereafter, it is possible to choose whether the system will be set up by one of our consultants, a service which includes training, or whether you would prefer to set up the system yourself.

Normann Copenhagen’s system was set up by one of DdD’s system consultants who on the same day provided training in the use of cash registers and back office functions.
“The system was installed in the Østerbro shop in May and we have been fully operational since Day 1. We received a thorough introduction to the system and DdD’s consultant was always thinking one step ahead and was well acquainted with our specific situation,” says Morten Toft.

Using the DdD system’s in-built API, Normann Copenhagen is currently implementing integration with Microsoft’s C5 ERP system and will also be opening a pop-up shop in Copenhagen Airport, something which will require the installation of a cash register for a limited period.

Thanks to the simplicity and ease-of-use of DdD’s solution, the system can be quickly and easily scaled to include more shops – regardless of whether these are permanent or, as in Normann Copenhagen’s case, in the form of a pop-up shop.

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